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Thinking, feeling, 

doing, results

Getting clear on how someone thinks
MindSonar measures how people think (their Meta Programs) and what they find important (their Graves Drives) in a certain context. MindSonar gives you a clear picture of someone's mindset. You can adapt your communication to reach them, help them change, match them to the right job, train them more easily, identify their strengths and weaknesses, and so on. And you can do this not only with individuals, but also with teams and organisations.

Thinking, Feeling, Doing, Results
Someone's mindset determines their feelings and their actions. Your mindset  shapes how you evaluate things, what you notice and what you miss. And that, in turn, determine your results. Basically, wherever people and results are important, MindSonar is a great tool.

Who Uses MindSonar?
MindSonar is used all over the world, mostly by consultants, coaches, team builders, HR-professionals and organisational developers. They use MindSonar in all kinds of organisations varying from olympic sports teams to large corporations.

Why is MindSonar the 'New Profiling'?
MindSonar is not a personality test, like MBTI or DISK. Personality tests tell you what you are like,  always and everywhere. But 'personality' is not a fact, it is a concept. It has its merits (clarity) but it also has its dangers (limitation). The concept of personality tends to encourage people to lock themselves up in boxes. MindSonar is different. It assumes that you think differently in different situations. It offers a choice between limitation and liberation. Our tag line is: Because you are so much more...

Used by Professionals Only
MindSonar is offered exclusively through a network of certified MindSonar Professionals. This way we guarantee a certain level of expertise amongst MindSonar Professionals. The combination of a refined measurement plus an expert with their own unique skills and knowledge, gives MindSonar solutions their unique power.

Sample Graph
This is what a MindSonar profile looks like:


  • Looking at the top part of the graph, you see the Sonar Diagram (green sonar image) with the four most prominent Meta Programs and the three most prominent Graves Drives.
  • On the top of the page on the right side, above the Sonar Diagram, you see the criteria and their opposites. This is literally what the respondent finds important.
  • Under the criteria (the colored circles) the Graves Drives are shown. They are ordered from smallest to largest.
  • The bottom half of the diagram page (bar graph) shows the Meta Program scores.
  • Under the Meta Program bars there is a graph showing response time. Red bars indicate exceptionally long response times, green bars indicate rel;atively short response times.

“Those who have tried to develop instruments have based them on what people think, do or believe, which is not the proper base for assessment devices. They should be based not on what the person thinks but how he thinks”.

Dr. Clare W. Graves
Inventor of the categories used in Spiral Dynamics